Cibo Vita
Cibo Vita is an independent, Totowa NJ-based CPG snack manufacturer founded in 2009 by Emre Imamoglu (CEO) and Ahmet Celik (President), best known for its flagship Nature's Garden brand and a large private-label business. It produces over 1,000 SKUs spanning nuts, seeds, trail mixes, dried fruits, coated nuts, confectionery, and functional probiotic fruit snacks (Yoggies, FruiChias), sold nationwide in supermarkets, warehouse clubs, big-box, drug, specialty, and convenience channels. It directly sources dried fruit from global farms (notably Turkey) and runs SQF Level II and USDA Organic certified facilities. In Oct 2023 private equity firm Citation Capital acquired a majority interest, its first outside shareholder. Operations are heavy on conventional food-processing and packaging machinery plus manual line labor; no robotics program was found in public sources.
Recommended pilots
All use cases — ranked
● validated · ○ researched| Use case | Source | Failure tol. | Tactile | Readiness | Demand |
|---|---|---|---|---|---|
| ★Singulate and place soft, sticky dried fruit (apricots, figs, mulberries) for trays/assortments ↗ | medium | high | build now | weak | |
| Place fragile chocolate/yogurt-coated confections into trays or variety/gift assortments ↗ | medium | high | stretch | weak |